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2010, vol. 58, iss. 3, pp. 29-34
Public relations support initiative formation cluster for textile in Arilje
University of Kragujevac, Technical Faculty, Čačak
In this paper pointed out the need to support public relations and strategic planning recommendations of the framework of public relations related to the activities envisaged under the initiative to form a textile cluster in Arilje. The aim of this paper is to point out the necessity of timely and quality information for potential participants in the initiative to create a cluster. The paper is the starting point was the assumption that states that if the absent support of public relations, there may be a completely wrong perception of information by the recipient or the person who directly or indirectly involved in activities for the formation of clusters. Arilje as a city known for textiles, the paper will serve as a subject of case studies, which can be an example of a successful form of development of other similar centers of textile in Serbia.
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article language: Serbian
document type: Professional Paper
published in SCIndeks: 12/10/2010