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2016, vol. 68, iss. 2, pp. 179-187
Public relations process in the defense system
Generalštab Vojske Srbije, Vazduhoplovni zavod 'Moma Stanojlović'

Keywords: public relations; defense system; phases of the PR process; the public; the environment; communication
The defense system as a state institution has a clearly defined constitutional role in the society. One of the demands that are placed before the Ministry of Defense and the Serbian Armed Forces is a democratic and civil control that includes a number of elements, one of which is informing the public on the preparedness of the Ministry of Defense and the Serbian Armed Forces. Public relations of the defense system is a complex process that comprises numerous aspects. It includes research and analysis, policy creation, programming, communication, and feedback of many types of public. In order to fulfill this process, it is necessary to define and implement in practice the public relations in such a way as to, in the public interest, encourage the understanding, strengthen the trust in the defense system, and develop harmonious relations between the Ministry of Defense and the Serbian Armed Forces, on one hand, and the public which it communicates with, on the other hand.
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article language: Serbian
document type: unclassified
DOI: 10.5937/vojdelo1602179S
published in SCIndeks: 04/07/2016

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