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2015, vol. 43, br. 3, str. 81-105
Prioritizacija determinanti otvorenih inovacija u bankarstvu
aEurobank a.d. Belgrade
bUniverzitet u Beogradu, Fakultet organizacionih nauka

e-adresamarinkovic.sanja@fon.bg.ac.rs
Ključne reči: Inovacije; otvorene inovacije; bankarstvo; Delfi i AHP metod; determinante inovacija
Sažetak
Istraživački okvir rada predstavlja određivanje prioriteta determinanti otvorenih inovacija u bankarskom sektoru uz integrisanu primenu kvalitativnih i kvantitativnih metoda u procesu evaluacije. Primenjene metode istraživanja imaju za cilj da objedine znanje i iskustvo stručnjaka, sa jedne strane, i precizno matematičko rezonovanje, sa druge, čime se stvara objektivna i pouzdana osnova za efektivno odlučivanje. Determinante otvorenih inovacija su izvedene na osnovu istraživanja literature i sprovedene Delfi studije koja je obuhvatila 51 stručnjaka iz banaka na teritoriji Srbije. Petnaest značajnih determinanti u okviru pet dimenzija su zatim evaluirane kroz AHP - metod za podršku odlučivanju, kako bi se odredio prioritet determinanti u cilju razvoja koncepta otvorenih inovacija u bankarstvu. Rezultati istraživanja pokazuju da se efektivna primena otvorenih inovacija u bankarstvu zasniva na formalnom jačanju pod uticajem menadžmenta, kako bi se inovacije integrisale u politiku organizacije, kao i na kreiranju dualne strukture koja podstiče pokretanje i uvođenje inovacija, tj. na izgradnji dualne (engl. ambidextrous) organizacije. Saznanja dobijena istraživanjem i predstavljeni rezultati u ovom radu mogu biti široko primenjeni i korišćeni od strane stručnjanka iz nauke i prakse koji su zainteresovani za primenu koncepta otvorenih inovacija u bankarskom sektoru.
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O članku

jezik rada: engleski
vrsta rada: izvorni naučni članak
DOI: 10.5937/industrija43-8074
objavljen u SCIndeksu: 14.12.2015.
metod recenzije: dvostruko anoniman