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2016, vol. 44, br. 2, str. 67-84
Dostupnost proizvoda sa aspekta isporuke - primer maloprodavaca iz odabranih zemalja Zapadnog Balkana
Univerzitet u Novom Sadu, Ekonomski fakultet, Subotica

e-adresamilicevic.nikola@ef.uns.ac.rs
Ključne reči: dostupnost proizvoda; maloprodaja; isporuka; distributivni centar; maloprodajni formati
Sažetak
Budući da predstavlja osnovni preduslov za realizaciju prodaje, dostupnost proizvoda je jedan od primarnih zadataka maloprodajnih preduzeća i njihovih sistema isporuke. U radu su analizirani njeni nivoi sa aspekta primene centralizovanih i direktnih sistema isporuke. Istraživanje je sprovedeno u Srbiji, Bosni i Hercegovini i Crnoj Gori, uključujući 84 objekta sa više od 70 proizvoda svakodnevne potrošnje po svakom objektu. Pri tome, komparacije u nivoima dostupnosti između alternativnih sistema isporuke su izvršene u okviru različitih maloprodajnih formata i u okviru različitih kategorija proizvoda. Suprotno rezultatima sličnih studija i promenama na maloprodajnim tržištima, dato istraživanje pokazuje da su nivoi dostupnosti proizvoda kod analiziranih maloprodavaca u odabranim zemljama Zapadnog Balkana viši u slučaju direktne isporuke.
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O članku

jezik rada: engleski
vrsta rada: izvorni naučni članak
DOI: 10.5937/industrija44-10035
objavljen u SCIndeksu: 10.11.2016.
metod recenzije: dvostruko anoniman
Creative Commons License 4.0

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