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article: 1 from 1  
2002, vol. 48, iss. 4-5, pp. 21-28
Specifičnosti marketinga primarne proizvodnje voćarskih proizvoda
(The title is not available in English)
Univeristy of Niš, Faculty of Technology, Leskovac
Abstract
In this article, it is previously stated that the applications of marketing is inadequate and insufficient in the fruit production. The reasons for the same status, author sees previously in the specifics of the fruit production. As the possible solution of the states problems in the fruit production, it is offered the specific marketing programme.
References
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Cvetković, L.V. (1996) Marketing koncept organizacije proizvodnje. Beograd, itd: Prosveta
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Levitt, T. (1974) Improvig sales through product augmentation. in: Doyl P. i dr. [ed.] Analitical Marketing, New York, itd: Harper and Row
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article language: Serbian
document type: Review Paper
published in SCIndeks: 02/06/2007

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