2013, vol. 59, br. 4, str. 131-138
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Rano otkrivanje poremećaja u poslovanju preduzeća
Early discovery of crisis in company's business operations
Sažetak
Svi poremećaji u odnosu na redovno stanje ili neizvesnost u suštini čine rizik. To je stanje obrta stvari u odnosu na dotadašnji tok. Rizik je stanje poremećaja u poslovanju preduzeća. Ako je rizik složen, veliki i nekontrolisan, on izaziva krizu u preduzeću. Kriza je crv koji nagriza preduzeće ,,u korenu''. Rizik može biti manji ili veći, ali je uvek prisutan. Rizik se ne može eliminisati, ali se može kontrolisati. Rizik je nepoželjna neminovnost sa kojom preduzeća egzistiraju. Pošto sa rizikom preduzeća moraju da žive, one moraju sa njime i da upravljaju. Opstati na savremenom tržištu znači upravljati rizikom. Rizik možete smanjiti, ali ga ne možete eliminisati. Rizikom je neophodno upravljati.
Abstract
All crisis compared to the regular condition or uncertainty basically mean the risk. It is a state of things being turned over compared to the former process. The risk is a state of crisis in company's business operations. If the risk is complex, big and uncontrolled, it causes the crisis in the company. The crisis is the worm eating the company from its ''core ''. The risk can be smaller or bigger, but it is always present. The risk cannot be eliminated, but it can be controlled. The risk is an unwanted inevitability with which the companies coexist. Since all the companies must live with the risk, they also have to manage it. To survive on the modern market means to manage the risk. The risk can be reduced, but cannot be eliminated. It is necessary to manage the risk.
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