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2020, vol. 66, br. 2, str. 75-91
Stavovi lokalnog stanovništva o turističkim manifestacijama - studija slučaja Vrnjački karneval
Univerzitet u Kragujevcu, Fakultet za hotelijerstvo i turizam, Vrnjačka Banja

e-adresasnezana.milicevic@kg.ac.rs, milena.podovac@kg.ac.rs, natasa.djordjevic@kg.ac.rs
Projekat:
Održiva poljoprivreda i ruralni razvoj u funkciji ostvarivanja strateških ciljeva Republike Srbije u okviru dunavskog regiona (MPNTR - 46006)

Sažetak
Elementi turističke ponude destinacije kao što su manifestacije pored toga što mogu doprineti ekonomskom prosperitetu, stvaranju pozitivnog imidža destinacije, mogu kreirati i pritisak na prirodne i kulturne resurse destinacije. Kako za buduće planiranje i razvoj turizma ključni značaj ima aktivna podrška lokalne zajednice, potrebno je vršiti evaluaciju manifestacija sagledavanjem njihovog uticaja na kvalitet života lokalne zajednice. U radu su analizirani stavovi lokalnog stanovništva o manifestaciji koja se već 14 godina održava u Vrnjačkoj banji - međunarodni vrnjački karneval. Primenjena je metoda anketnog istraživanja na uzorku od 300 ispitanika. Istraživanje pokazuje da manifestacija vrnjački karneval ima pozitivan uticaj na kvalitet života lokalne zajednice. U nastavku, rezultati istraživanja pokazuju da ne postoji stastistički značajna razlika između stavova lokalnog stanovništva različitih socio-demografskih karakteristika o uticajima vrnjačkog karnevala na kvalitet njihovog života.
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O članku

jezik rada: engleski
vrsta rada: naučni članak
DOI: 10.5937/ekonomika2002075M
objavljen u SCIndeksu: 12.08.2020.
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