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2000, iss. 5, pp. 441-444
Uticaj društvenog statusa na ponašanje potrošača
(The title is not available in English)
University of Novi Sad, Faculty of Economy, Subotica
For the purpose of exploring impact that social status has on consumer behavior it is necessary to identify factors which determines social status of the individual. In addition, multidimensional analysis of social environment, with emphasis on various individual purchasing behavior, is needed. Social status is of special importance in marketing, hence it indicates on consumers purchasing and consuming habits'.
Engel, J.F., Blackwell, R.D., Miniard, P.W. (1995) Consumer behavior. Chicago, itd: Dryden Press
Foxall, G.R., Goldsmith, R.E. (1997) Consumer psychology for marketing. I. T. B. P
Hawkins, D.I., Best, R.J., Kenneth, C.A. (1995) Consumer behavior. Homewood, IL, itd: Irwin
Maričić, B.R. (1999) Ponašanje potrošača. Beograd: Savremena administracija
Rot, N. (1972) Osnove socijalne psihologije. Beograd: Zavod za udžbenike i nastavna sredstva


article language: Serbian
document type: unclassified
published in SCIndeks: 27/04/2009

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