2007, br. 18, str. 175-179
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Uticaj masovne kulture na ponašanje potrošača
Mass-culture impact on consumer behavior
Univerzitet u Novom Sadu, Ekonomski fakultet, Subotica
Sažetak
Ponašanje potrošača u okruženju determinisano je brojnom faktorima. Jedan od najznačajnijih faktora predstavlja kultura, a u okviru nje masovna kultura. Potrošački novi standardi života, vrednosti, preferencije i ponašanje uopšte rezultat je uticaja masovne kulture.
Abstract
Consumer behavior in it's environment is determined by numerous factors Culture, and within culture - mass culture, are one of the most significant factors amongst all. Consumer new standard of living, life styles preferences, systems of values, and consumer behavior in general, are results of mass - culture influence.
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