Metrics

  • citations in SCIndeks: 0
  • citations in CrossRef:0
  • citations in Google Scholar:[]
  • visits in previous 30 days:0
  • full-text downloads in 30 days:0

Contents

article: 1 from 1  
2007, iss. 18, pp. 175-179
Mass-culture impact on consumer behavior
University of Novi Sad, Faculty of Economy, Subotica
Keywords: culture; mass-culture; socialization process; preferences; consumer behavior
Abstract
Consumer behavior in it's environment is determined by numerous factors Culture, and within culture - mass culture, are one of the most significant factors amongst all. Consumer new standard of living, life styles preferences, systems of values, and consumer behavior in general, are results of mass - culture influence.
References
Engel, J.F., Blackwell, R.D., Miniard, P.W. (1995) Consumer behavior. Chicago, itd: Dryden Press
Kovač-Žnideršić, R., Marić, D. (2007) Društvene determinante ponašanja potrošača. Subotica: Ekonomski fakultet
Maričić, B.R. (2002) Ponašanje potrošača. Beograd: Savremena administracija
Tofler, A. (1997) Šok budućnosti. Beograd: Grmeč
 

About

article language: Serbian
document type: Paper
published in SCIndeks: 16/06/2008

Related records

Anali Ekon fak Subotica (2000)
Uticaj društvenog statusa na ponašanje potrošača
Kovač-Žnideršić Ružica

Anali Ekon fak Subotica (2004)
Cross-cultural analysis of consumer behaviour
Kovač-Žnideršič Ružica

Anali Ekon fak Subotica (2008)
Determinates of consumer satisfaction
Kovač-Žnideršić Ružica, et al.

show all [111]