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2016, vol. 63, br. 4, str. 1417-1431
Tržišna analiza u sektoru proizvodnje malina u Srbiji i razvoj klasterskih inicijativa
aInstitut za ekonomiku poljoprivrede, Beograd
bUniverzitet Union, Beogradska bankarska akademija - Fakultet za bankarstvo, osiguranje i finansije, Beograd

e-adresavesna_pa@iep.bg.ac.rs, ivana.simeunovic@bba.edu.rs
Projekat:
Održiva poljoprivreda i ruralni razvoj u funkciji ostvarivanja strateških ciljeva Republike Srbije u okviru dunavskog regiona (MPNTR - 46006)

Ključne reči: klaster inicijativa; konkurentska prednost; sektor proizvodnje malina; lanac vrednosti maline
Sažetak
Autori analiziraju konkurentske snage i slabosti proizvođača malina u Srbiji i predlažu ključne pretpostavke od čijih ispunjenja će zavisiti razvoj uspešnih klaster inicijativa u proizvodnji malina u Srbiji. Rezultati istraživanja pokazuju da proizvođači malina mogu razviti uspešan klaster i zadržati voćeću poziciju na svetskom tržištu malina, jedino okoliko su ispunjene brojne pretpostavke, a neke od najvažnijih su sledeće: (a) efikasnije organizovan tržišni lanac maline, kroz verikalnu i horizontalnu integraciju svih aktera u ovom sektoru; (b) jačanje specijalizovanih zadruga i udruženja proizvođača malina i u narednom periodu formiranje proizvođačkih organizacija i asocijacija; (c) uključivanje u klaster proizvođača drugog bobičastog voća i prerađivača ovih proizvoda; (d) veća uloga inovacija, naučnih znanja i istraživanja i razvoja u proizvodnji, preradi, pakovanju, lostitici, izvozu malina i sl. Analiza je zasnovana na studiji slučaja u regionu Šumadije i Zapadne Srbije, s obzirom da je ovo glavni i najznaćajniji region u proizvodnji malina u Srbiji.
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O članku

jezik rada: engleski
vrsta rada: pregledni članak
DOI: 10.5937/ekoPolj1604417P
objavljen u SCIndeksu: 12.06.2017.
Creative Commons License 4.0

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