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2013, vol. 61, br. 7-8, str. 457-470
Distanca moći i izbegavanje neizvesnosti kao faktori konkurentnosti preduzeća u AP Vojvodini
aAgency for Balanced Regional Development of the Government of AP Vojvodina, Novi Sad
bUniverzitet u Beogradu, Ekonomski fakultet, Katedra za poslovnu ekonomiju i menadžment
Projekat:
Strategijske i taktičke mere za rešavanje krize konkurentnosti realnog sektora u Srbiji (MPNTR - 179050)

Ključne reči: organizaciona kultura; SDI kao metod prenošenja kulturnih obrazaca; konkurentnost; preduzeća srednje veličine
Sažetak
Cilj ovog rada je da ukaže kako dimenzije organizacione kulture (distanca moći i izbegavanje neizvesnosti) utiču na konkurentnost preduzeća srednje veličine u regionu jedne tranzicione ekonomije na njenom putu ka EU i u kontekstu poslovanja u recesionim uslovima. Testirane su razlike u stavovima menadžera i zaposlenih dve grupe preduzeća srednje veličine koja posluju u AP Vojvodini, sa privatnim kapitalom stranog odnosno domaćeg porekla, u odnosu na svaku od stavki koja indikuje pomenute dimenzije kulture. Analiza indikatora likvidnosti i profitabilnosti urađena je korišćenjem racio analize. Pretpostavka u istraživanju na osnovu koga je nastao ovaj rad je da se preduzeća srednje veličine koja posluju sa privatnim kapitalom stranog porekla u AP Vojvodini odlikuju nižom distancom moći i manjim stepenom izbegavanja neizvesnosti u odnosu na preduzeća koja posluju sa privatnim kapitalom domaćeg porekla. Niža distanca moći i niži stepen izbegavanja neizvesnosti čine poslovanje kompanija koja posluju sa privatnim kapitalom stranog porekla likvidnijim i profitabilnijim. Kada je u pitanju odnos prema neizvesnosti, menadžeri grupe preduzeća koja posluju sa privatnim kapitalom stranog porekla (prva grupa preduzeća) su pokazali viši stepen izbegavanja neizvesnosti u odnosu na menadžere preduzeća koja posluju sa privatnim kapitalom domaćeg porekla (druga grupe preduzeća), što je protivno očekivanjima. Dobiveni nalaz se objašnjava činjenicom da su menadžeri prve grupe preduzeća bili više izloženi kontrakcijama eksterne tražnje, ali i da imaju potrebu da na ambijent koji nije uređen u meri u kojoj su uređene zemlje porekla kapitala reaguju planiranjem.
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O članku

jezik rada: engleski
vrsta rada: originalan članak
objavljen u SCIndeksu: 30.01.2014.

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