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2019, vol. 67, br. 1-2, str. 181-192
Iskustvo putovanja - put rimskih imperatora i dunavski put vina
aUniverzitet u Beogradu, Ekonomski fakultet, Katedra za poslovnu ekonomiju i menadžment
bState University of New York, University at Albany Department of Art and Art History, USA
cMinistry of Trade, Tourism and Telecommunications, Government of the Republic of Serbia + Univerzitet Metropolitan, Beograd
Ključne reči: kulturni turizam; kulturne rute; rimski spomenici; tematske ture
Sažetak
Kulturni turizam je novi, u svetu i posebno u Evropi, rastući turistički proizvod. Kulturna ruta spada u najkompleksnije turističke proizvode, objedinjujući materijalnu i nematerijalnu baštinu, kombinovanu sa interpretacijom, generisanim igricama i drugim pokretačima sofisticiranog iskustva kakvo očekuje savremeni turista. Ruta rimskih imperatora i dunavski put vina je jedna od sertifikovanih evropskih kulturnih ruta sa svojim specifičnim sadržajem, ali sa specifičnom strukturom čvornih tačaka, obrascem razvoja i potencijalom za širenje. Kao takva, ova ruta postaje važno sredstvo integracije regionalnog turizma.
Reference
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O članku

jezik rada: engleski
vrsta rada: izvorni naučni članak
DOI: 10.5937/EkoPre1808181P
objavljen u SCIndeksu: 21.03.2019.

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