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2009, br. 100, str. 111-128
Marketing nedrvnih šumskih proizvoda - studija slučaja preduzeća za preradu šumskih pečuraka
aUniverzitet u Beogradu, Šumarski fakultet
bnema

e-adresaljiljana.keca@sfb.rs
Ključne reči: nedrvni šumski proizvodi; pečurke; marketing­miks; SWOT analiza; 'benchmarking'; studija slučaja
Sažetak
Pod uticajem nastalih klimatskih promena sve je jasnije da šumarska struka treba snažnije da se osloni na multifunkcionalni karakter resursa kojim gazduje. Uz drvo, tu je niz nedrvnih proizvoda i usluga koje šuma pruža. Nedrvne šumske proizvode i usluge čine razni plodovi šumskog drveća i grmlja, gljive, razni predmeti izrađeni od nedrvnog materijala, te posebno socijalne usluge šuma, kao što su rekreacija, turizam, lov, foto­lov i sl. U radu je prikazana marketinška analiza na primeru preduzeća koje se bavi otkupom, preradom i prodajom divljih pečuraka i proizvoda od pečuraka, a korišćen je savremeni metodološki pristup koji je zastupljen u sličnim istraživanjima.
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O članku

jezik rada: srpski
vrsta rada: izvorni naučni članak
DOI: 10.2298/GSF0900111K
objavljen u SCIndeksu: 08.12.2009.

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