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1999, vol. 30, iss. 4, pp. 155-160
Macro-environment changes and global strategies in the tourism of Serbia
University of Belgrade, Faculty of Economy
This paper deals with basic changes in the macromarketing environment pointing out particularly to the changes occurring in the demographic economic, technological, political and other kinds of environment, and connects them to the necessity of applying various global strategies as for example market segmentation, product differentiation and building-up an adequate image.
Bakić, O.V., Nikolić, M., Bakić, M. (1999) Osnove turizma sa osnovama ugostiteljstva. Beograd: Čigoja
Bakić, O.V. (1995) Marketing menadžment turističke destinacije. Beograd: Čigoja Štampa
Foley, M., Lennon, J., Maxwell, G. (1997) Hospitality tourism and leisure management. London: Cassell
Kotler, P.J. (1984) Upravljanje marketingom. Zagreb: Informator
Medlik, S. (1991) Managing tourism. London-Toronto itd: Butterworth's
Mill, R.C. (1990) Tourism: The international business. Englewood Cliffs, NJ, itd: Prentice Hall
Mill, R.C., Morrison, A.M. (1985) The tourism sistem. Englewood Cliffs, NJ, itd: Prentice Hall
Swarbrooke, H.S. (1996) Marketing tourism hospitality and leisure in Europe. London: Thomson Business Press


article language: Serbian
document type: unclassified
published in SCIndeks: 02/06/2007