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2008, vol. 13, br. 4, str. 38-42
Strategic supply chain management under conditions of the global and electronic market
(naslov ne postoji na srpskom)
Univerzitet u Novom Sadu, Ekonomski fakultet, Subotica
Sažetak
(ne postoji na srpskom)
Today, one of the most important changes in the environment is globalization. Markets are more and more saturated and fragmented. Today's world is more and more one global market, where the interdependence of some members in supply chains comes to the utmost. Therefore, the traditional market, depending on the specific location, or state, more and more loses its importance, because it is, thanks to global and electronic markets, expanded so it eliminates the geographical borders. The members of supply chains internationalize their views on global and electronic markets by the application of modern information technologies.
Reference
Deitel, H.M., Deitel, P.J., Steinbuhler, K. (2001) e-Business and e-commerce for managers. Englewood Cliffs, NJ, itd: Prentice Hall
Farhoomand, A., Lovelock, P. (2001) Global e-commerce: Text and cases. Englewood Cliffs, NJ, itd: Prentice Hall
Griffith, D.A., Krampf, R.F. (1997) Emerging trends in US retailing. Long Range Planning, vol. 30.No 6
Končar, J.A. (2008) Elektronska trgovina. Subotica: Ekonomski fakultet
Končar, J.A. (2005) Analiza strukture elektronskih kanala marketinga. u: Međunarodna konferencija 'Upravljanje kvalitetom i pouzdanošću' (VIII), DQM, Zbornik radova
Roberts, M.L., Berger, P.D. (1999) Direct marketing management. Englewood Cliffs, NJ, itd: Prentice Hall
Rosenbloom, B. (1999) Marketing channels: A management view. Chicago, itd: Dryden Press
Strauss, J., El-Ansary, A., Frost, R. (2006) E-marketing. Pearson Education
 

O članku

jezik rada: engleski
vrsta rada: neklasifikovan
objavljen u SCIndeksu: 09.02.2009.

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