The paper has developed a complex and multilayer approach for production program decision making relevant for industrial enterprises. It has also developed a multiple criteria model and software support and has pointed to some possibilities of multiple criteria optimization methods, used within management decision process of production program. Practical checking of the projected model and complex procedure of multicriteria decision making has been demonstrated on the example of multicriteria of optimal variant for anti hailing rocket production program. Multiple criteria approach enables the discovery and study of products being a key to the development of an enterprise for a long time.