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2009, vol. 6, br. 1, str. 287-306
Vođenje i kontrolisanje strateških promena - jedan dinamički pogled
Slobodni mediteranski univerzitet 'Žan Mone', Bari, Italija
Ključne reči: pravljenje strategije; strateške promene; top menadžment
Sažetak
U ovom radu predložen je dinamički model koji bi mogao da se koristi za objašnjavanje pravljenja strategije u velikim i složenim organizacijama, gde top menadžment može da utiče na definisanje pravca, ali gde efektno realizovana strategija zavisi od akcija mnogih ljudi u i oko organizacije. Nakon objašnjavanja statičkih i dinamičkih pristupa u strateškom upravljanju, razmotriće se različite škole mišljenja o formiranju strategije. Zatim će se predstaviti dinamički model strateških promena i razmotriti pitanja vezana za stratešku kontrolu.
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O članku

jezik rada: srpski, engleski
vrsta rada: izvorni naučni članak
objavljen u SCIndeksu: 21.10.2009.