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2012, vol. 9, br. 1, str. 1-8
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Analiza konkurentnosti domaćih preduzeća na globalnom tržištu
Analysis of competitiveness of domestic enterprises on the global market
Univerzitet u Novom Sadu, Tehnički fakultet 'Mihajlo Pupin', Zrenjanin
e-adresa: sanja@tfzr.uns.ac.rs
Sažetak
U radu se analizira konkurentnost preduzeća u Srbiji, faktori koji su neophodni prevashodno za opstanak, a zatim i njen rast na dinamičnom, savremenom tržištu. Nedostatak znanja, zastarela oprema, neadekvatna upotreba metoda menadžmenta i savremenih tehnologija, nedostatak finansijskog kapitala,samo su neki od faktora koji doprinose nezavidnoj konkurentskoj poziciji. Izveštaj svetskog ekonomskog foruma govori o zabrinjavajućem padu prosečne ocene konkurentnosti koja je bila 3,90 u 2008., a 3,84 u 2010. godini. Takođe se beleži pad na listi konkurentnosti tranzicionih zemalja sa 13. mesta u 2008 godini na 15. mesto u 2010. godini.
Abstract
The paper analyzes the competitiveness of enterprises in Serbia, the factors that are essential primarily for their survival and then their growth on a dynamic, modern market. Lack of knowledge, obsolete equipment, inadequate use of management techniques and modern technologies lack of financial capital are some of the factors that contribute to a precarious competitive position. The World Economic Forum reports about the alarming decline of the average assessment of competitiveness, which was 3.90 in 2008 and 3.84 in 2010. Also, there was a decline in the list of competitiveness of countries in transition - from the 13th place in 2008 to the 15th place in 2010.
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