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Izazovi digitalizacije
Belgrade Business School, Belgrade

e-adresamarijana.bubanja@bbs.edu.rs
Ključne reči: infromaciono-komunikacione tehnologije; rast; produktivnost; inovacije; konkurentnost
Sažetak
Savremeno poslovno okruženje se menja pod uticajem drugog talasa "uznemirujućih" (disruptive) digitalnih tehnologija kao što su mobile aplikacije, društvene mreže, oblak računarstvo, analitika velikih podataka i Internet stvari. Specifičnost ovih digitalnih inovacija koje se definišu kao Četvrta industrijska revolucija je u tome što one izazivaju promene u celim industrijskim sektorima postajući na ovaj način ključni preduslov za dalje konkurentno poslovanje na globalnom nivou. Ovaj rad analizira doprinos novih digitalnih tehnologija ekonomskom rastu nacionalnih ekonomija i ostvarivanju viših nivoa produktivnosti i konkurentnosti preduzeća. U cilju postizanja potrebnog nivoa konkurentnosti savremena preduzeća moraju početi sa procesom digitalne transformacije svog poslovanja što zahteva nove organizacione modele, redizajn poslovnih procesa i nove načine komuniciranja sa partnerskim preduzećima i potrošačima. Prema nekim autorima ovo je jedna od najvećih transformacija poslovnog sveta u zadnjem veku. Potencijali koji mogu biti iskorišćeni u okviru novih digitalnih inovacija su značajni i predstavljaju veliki izazov za sve industrijske grane i nacionalne ekonomije. Analizirana su iskustva EU u razvoju digitalnog preduzetništva, kao i izazovi digitalnih promena za domaća preduzeća.
Reference
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O članku

jezik rada: engleski
vrsta rada: izvorni naučni članak
DOI: 10.5937/jemc1702126V
objavljen u SCIndeksu: 26.01.2018.
Creative Commons License 4.0