This paper presents the archaeological park Mediana as one of the most important Roman sites in Serbia. Despite its remarkable findings and the fact that is included in the cultural route entitled 'Road of Roman Emperors in Serbia,' Mediana still has not been properly presented or prepared for tourism. After conducted evaluation, we came to the conclusion that it is a cultural asset of medium quality indicators for market attractiveness and of high cultural significance/robustness, which makes it quite suitable for tourism development at a destination. Having in mind that the analysis was conducted when the site had seen its most important protection project, i.e. erecting of the solid construction over the villa with peristyle probably dating back from the epoch of Constantine the Great, we believe that the completion of this project will substantially improve results of similar analyses in the future. Along with the necessary professional efforts and additional measures for improving the appeal of this archeological site, Mediana can become one of the main destinations of cultural tourism in South-eastern Serbia and significantly contribute to the general image of tourism in the city of Niš.