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2022, vol. 51, br. 1, str. 126-143
Primena sistema Balanced scorecard (BSC) u poslovnoj banci
aUniverzitet MB, Poslovni i Pravni fakultet, Beograd
bn/a

e-adresaljiljana.kontic@yahoo.com, jokon@Eunet.rs
Ključne reči: BSC koncept; poslovna banka; strategija; Srbija
Sažetak
U radu se razmatra model BSC koncept domaćoj poslovnoj banci. Kako bi se stekla kompletna slika o dugoročnoj efikasnosti banke neophodno je uključiti nefinansijske indikatore kao što su perspektiva klijenata, interni poslovni procesi, kao i učenje i razvoj. Rezultati su pokazali da se predloženi model može koristiti u banci iz tranzicionog okruženja. Izbalansirana karta rezultata omogućava menadžerima banke da procene sve faktore u cilju implementacije strategijskih ciljeva.
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O članku

jezik rada: srpski, engleski
vrsta rada: stručni članak
DOI: 10.5937/bankarstvo2201126K
primljen: 10.02.2022.
prihvaćen: 23.02.2022.
objavljen u SCIndeksu: 01.07.2022.
Creative Commons License 4.0

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