2016, vol. 2, br. 2, str. 7-17
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Nefinansijski aspekti poslovanja kao faktori razvoja preduzetništva
Non-financial aspects of buisiness as factors of entrepreneurship
Sažetak
U uslovima brzih poslovnih promena, globalizacije i svetske ekonomske krize, svi poslovni subjekti, pa tako i preduzetničke trgovinske radnje, dužni su da prate sve češće promene na tržištu, da idu u korak sa njima ili još bolje ispred njih. U uslovima velike opterećenosti malih i srednjih preduzeća porezima i taksama, nestabilnog kursa dinara, inflacije, dampingovanja cena od strane konkurencije na tržištu i posebno naglašenog ukrupnjavanja samog tržišta na štetu manjih subjekata - stalna analiza uspešnosti poslovanja postala je prioritet datog poslovnog subjekta i faktor razdvajanja uspešnih od neuspešnih. Pravilna analiza i segmentacija tržišta, uspešno organizovan proces nabavke, pravilno sprovedena politika ljudskih resursa uz stalno učenje i rast, sprovođenje principa menadžmenta odnosa sa kupcima i menadžmenta totalnog kvaliteta u svakodnevnoj praksi su garancija poslovnog opstanka i poslovnog uspeha jedne preduzetničke radnje. U ovom radu su navedeni aspekti i predstavljeni, a za određene i dati rezultati sprovedene ankete.
Abstract
In conditions of rapid business change, globalization and the global economic crisis, all companies, including commercial and entrepreneurial activities, are obliged to follow the more frequent changes in the market to keep up them and constantly move forward. In conditions of high load SMEs taxes and fees, the unstable exchange rate, inflation, the dumping of foreign competition in the market and in particular a pronounced enlargement of the market to the disadvantage of smaller companies - a constant analysis of business performance has become a priority for a given business entity and the separation factor of successful from failures. A guarantee of business survival and business success is an entrepreneurial activity of proper analysis and market segmentation, successfully organized the procurement process, a properly implemented policy of human resources through constant learning and growth, the implementation of the principles of customer relationship management and total quality management in daily practice. In this paper, these aspects are presented together with the results of the survey.
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