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2011, vol. 13, br. 1, str. 83-103
Promene u okruženju i ključni izazovi globalne auto industrije u postkriznom periodu
nema
Ključne reči: auto industrija; globalizacija; promene u okruženju; izazovi; globalna ekonomska kriza; budućnost auto industrije
Sažetak
U radu se daje kratak pregled karakteristika globalne auto industrije, objašnjavaju promene u okruženju sa aspekta ponude, tražnje, zakonske regulative i novih tehnologija sa osvrtom na globalnu ekonomsku krizu. Analizirani su izazovi sa kojima se susreće globalna auto industrija u postkriznom periodu koji se tiču dalje globalizacije i dostizanja željenog obima i veličine, novi talas konsolidacije auto proizvođača, problem složenosti, veća uloga lokalnih istraživačko-razvojnih centara u razvoju novih automobila i značaj elektromobila. Na kraju se ukratko razmatraju perspektive rasta globalne auto industrije.
Reference
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O članku

jezik rada: srpski
vrsta rada: stručni članak
objavljen u SCIndeksu: 30.03.2012.