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2020, vol. 51, br. 4, str. 247-258
SWOT analiza vinskog turizma u Sremu
Univerzitet u Novom Sadu, Prirodno-matematički fakultet, Departman za geografiju, turizam i hotelijerstvo

e-adresamelitabalaz@gmail.com, jelenat91@gmail.com, cecamobr@yahoo.com
Ključne reči: vinski turizam; vino; Srem; promocija; SWOT; TOWS
Sažetak
Značajvinskog turizma je u porastu, kako u svetu, tako i kod nas. Po broju registrovanih vinarija, Sremski vinogradarski rejon je najveći u Srbiji. Turisti koji putuju zbog vinskog turizma, kao glavne motive navode degustaciju vina i upoznavanje sa procesom proizvodnje, flaširanja iskladištenja vina.Ljubiteljivina pored navedenog imaju želju i da provedu kvalitetno vreme u društvu i u prirodnom ambijentu. Marketing aktivnosti, kojise preduzimaju radi promocije vinskog turizma su različite. Promociju vrše vinarije, turističke organizacije i turističke agencije. Da bistekli uvid u načine promovisanja vinskog turizma u Sremu,sprovedeno je kratko istraživanje u dva navrata, 2013. i 2020. godine. Anketno istraživanje je rađeno u turističkim organizacijama i turističkim agencijama, koji posluju na teritoriji Srema. Potencijalni turistise najčešće oslanjaju na Internet, pri biranju novih destinacija. Istraživanje vinskog turizma širom sveta je evoluiralo od konceptualnih istudija slučaja, ka sveobuhvatnijim i obimnijim istraživanjima (Carlsen & Charters, 2006). Cilj ovog rada je da se kroz SWOT analizu prikažu snage i mogućnosti koje mogu doprineti razvoju vinskog turizma u Sremu, a sa druge strane, uz identifikaciju slabosti i pretnji. Pomoću TOWS matrice su definisane strategije, čijem primenom bi mogao da se unapredivinski turizam u Sremu.
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O članku

jezik rada: srpski
vrsta rada: originalan članak
DOI: 10.5937/markt2004247J
objavljen u SCIndeksu: 03.04.2021.
metod recenzije: dvostruko anoniman
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