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2014, vol. 45, iss. 1, pp. 75-85
Factors of development of organic food supply in Serbia
State University of Novi Pazar

emailsvehapi@np.ac.rs
Abstract
Organic production has developed as a result on expressed environmental degradation, deterioration of food quality and increasing treat to human health. It is a very profitable mode of production which is still underdeveloped in Serbia and the clearest evidence of this is the limited supply of organic food. Using the model of development of organic food supply in Serbia as a basic model of analysis, the author identifies and clarifies key factors that determine its development. The results of analysis reveal that the most important factors are: significant natural potential, a number of internal and external factors as well as ever-growing global demand. Special place is reserved for marketing as the most important factor which significantly hampers the development of domestic organic food market and restricts the export of this products to many foreign markets. The main feature of the business of Serbian organic producers is undeveloped and not adapted marketing mix to customer requirements. Only in this way, understanding each of these factors can be expected creating a larger and more diverse supply and improving the competitiveness of domestic producers. As key contribution to the topics, alternative strategies for development organically produced food in Serbia, supported by the list of measures and activities for implementation, will be given.
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About

article language: Serbian
document type: Review Paper
DOI: 10.5937/markt1401075V
published in SCIndeks: 04/07/2014