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2012, vol. 43, iss. 1, pp. 33-40
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The indirect strategies of internationalization of companies
Strategije posredne internacionalizacije preduzeća
aUniversity of Kragujevac, Faculty of Economy bVisoka poslovna škola strukovnih studija, Novi Sad
email: anadjordjevicvps@gmail.com
Abstract
The subject of this work are, as mentioned in the title, the indirect strategies of internationalization of companies. The first part talks about the new business environment, the factors that lead to changes and their implications. It is at the same time the business context, which must be taken into consideration that determines the success of companies in the new business environment. In this paper, the emphasis is on company business in international markets, and the selection of appropriate strategies of internationalization, which will be responsible for this new business environment. There are many reasons that are discussed in this paper, and would rather indicate that partners from different countries to accept different strategies, rather than opting for a strategy of export, or a strategy of direct investments abroad. The dynamic technical and technological development, and its universal impact, among other relevant factors, put in the first place the importance of different strategies which is achieved through technology transfer, knowledge and experience whereby the exports, as a classic strategy of involvement in international trade, becomes significantly more difficult. Also, the internationalization of enterprises through direct investment abroad, involves many difficulties related to fitting in a foreign enterprise environment, and a high risk strategy. In addition, there is still a large number of countries do not allow wholly owned foreign enterprises. The paper discusses the value of various indirect internationalization strategy, which may be useful for those domestic companies that are in front of problem the choice of acceptable strategies of internationalization.
Sažetak
Predmet ovog rada su, kako je to i u naslovu istaknuto, strategije posredne internacionalizacije preduzeća. U prvom delu se govori o novom poslovnom okruženju, o faktorima koji dovode do promena i njihovim implikacijama. To je istovremeno kontekst poslovanja, koji se mora uzeti u obzir i koji određuje uspeh preduzeća u novom poslovnom okruženju. U ovom radu naglasak je na poslovanju preduzeća na međunarodnim tržištima, odnosno na izboru odgovarajućih strategija internacionalizacije, koje će odgovarati tom novom, poslovnom okruženju. Brojni su razlozi koji se diskutuju u ovom radu i koji radije navode partnere iz različitih zemalja na prihvatanje različitih strategija posredne internacionalizacije, nego na opredeljivanje za strategiju izvoza, ili strategiju direktnih investicija u inostranstvu. Dinamičan tehničko-tehnološki razvoj, i njegovo univerzalno dejstvo, pored drugih relevantnih faktora, aktuelizira značaj različitih strategija posredne internacionalizacije, putem kojih se ostvaruje transfer tehnologije, znanja i iskustva, pri čemu izvoz, kao klasična strategija uključivanja u međunarodnu robnu razmenu, biva značajno otežan. Takođe, internacionalizacija preduzeća putem direktnih investicija u inostranstvu, podrazumeva brojne teškoće u vezi sa uklapanjem preduzeća u inostranu sredinu, i predstavlja visoko rizičnu strategiju. Pored toga, još uvek, veliki broj zemalja ne dozvoljava potpuno vlasništvo inostranih preduzeća. U radu se diskutuju vrednosti i dometi različitih strategija posredne internacionalizacije, što može biti od koristi za ona domaća preduzeća koja su pred problemom izbora prihvatljive strategije internacionalizacije.
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