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2015, vol. 46, br. 4, str. 252-262
Strategijsko upravljanje portfolijom inovacija
Univerzitet u Nišu, Ekonomski fakultet

e-adresaljiljana.stankovic@eknfak.ni.ac.rs, suzana.djukic@eknfak.ni.ac.rs
Ključne reči: Strategijsko upravljanje; portfolio inovacija; vrednovanje inovacija; inovacione performanse
Sažetak
U ekonomiji zasnovanoj na znanju strategijsko upravljanje portfolijom inovacija postaje sve više kritični faktor uspeha preduzeća. Kreiranje vrednosti za sve učesnike u lancu je uspešnije ukoliko se zasniva na efikasnoj alokaciji resursa i unapređenju performansi vezanih za inovacije. Brojna istraživanja pokazuju da su bolje pozicionirane kompanije koje svoju konkurentnost zasnivaju na efikasnom razvijanju i eksploataciji inovacija. U procesu odlučivanja menadžment preduzeća je pred stalnim izazovom kako što efikasnije alocirati resurse i sposobnosti, kako u kratkom tako i u dugom roku. U radu su prikazani preliminarni rezultati realizovanog empirijskog istraživanja koje se odnosi na strategijsko upravljanje portfolijom inovacija u deset izabranih preduzeća u Srbiji. Strukturu rada čine sledeći delovi: teorijski okvir, objašnjenje svrhe i metodologije istraživanja, diskusija rezultata i zaključna razmatranja, uključujući ograničenja i smernice za buduća istraživanja.
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O članku

jezik rada: srpski
vrsta rada: izvorni naučni članak
DOI: 10.5937/markt1504252S
objavljen u SCIndeksu: 15.07.2016.