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2009, vol. 40, iss. 1, pp. 45-49
Management, marketing concept and intellectual capital
Megatrend University, Faculty of Management, Zaječar

emaildragan.mihajlovic@fmz.edu.rs, igor.trandafilovic@fmz.edu.rs, marija.vidanovic@fmz.edu.rs
Abstract
The aim of this work describes the strong influence the development of the management theory to the complex nature of modern marketing concept and intellectual capital. Often, in the contemporary conversation we hear the word organizational behavior that is closely related to the concept of modern business philosophy and importance of human capital. Sudden development of human thought in the beginning of the twentieth century has a great impact on all areas of social life, and specially on the promotion of all areas of business and the impact of the application of marketing, its development and implementation as a basis for achieving global competitiveness. Changes caused by the development of management in the business have led to the interactive relationship between organizations and consumers, but also to the development of relations within the organization between employees.
References
Jovanović-Božinov, M. (2004) Interkulturni menadžment. Beograd: Megatrend univerzitet primenjenih nauka
Kotler, P.J., Keller, K.L. (2003) Marketing management. New Jersey: Prentice Hall
Mihajlović, P.D. (2007) Upravljanje preduzećem kao uslov ekonomskog razvoja. Beograd: Megatrend univerzitet
Milisavljević, M.D. (2001) Marketing. Beograd: Savremena administracija
Sundać, D., Fatur, I. (2004) Intelektualni kapital - Čimbenik stvaranja konkurentskih prednosti i logističkog poduzeća. Ekonomski pregled, 55, (1-2), 85-96
 

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article language: Serbian
document type: Review Paper
published in SCIndeks: 02/03/2010

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