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Marketing
2018, vol. 49, br. 4, str. 277-287
jezik rada: srpski
vrsta rada: originalan članak
objavljeno: 28/03/2019
doi: 10.5937/markt1804277C
Creative Commons License 4.0
Percepcija zaposlenih o informacionim tehnologijama i e-marketingu u hotelima u Srbiji
aUniverzitet u Novom Sadu, Prirodno-matematički fakultet, Departman za geografiju, turizam i hotelijerstvo
bSrpska akademija nauke i umetnosti (SANU), Geografski institut 'Jovan Cvijić', Beograd
cUniverzitet u Prištini sa privremenim sedištem u Kosovskoj Mitrovici, Prirodno-matematički fakultet

e-adresa: marija.cimbaljevic@dgt.uns.ac.rs, ivana.blesic@gma

Projekat

Transformacije geoprostora Srbije - prošlost, savremeni problemi i predlozi rešenja (MPNTR - 176020)
Geografija Srbije (MPNTR - 47007)

Sažetak

Već decenijama unazad, hotelska industrija se susreće sa tehnološkim inovacijama koje podižu njen kvalitet usluga. Tehnologije su u hotelskoj industriji redefinisale i iznova formulisale proces usluga na inovativan način. Ovaj rad ima za cilj da utvrdi stanje i nivo poznavanja trenutno dostupnih sistema informacionih tehnologija (IT), da utvrdi razumevanje budućih IT mogućnosti i uslova u hotelskoj industriji od strane zaposlenih, ali i da se stekne razumevanje IT zahteva u bliskoj budućnosti iz njihove perspektive. Rad se takođe bavi pitanjima koja se tiču upotrebe e-marketinga uopšte, kao i u interakciji sa klijentima. Istraživanje je pokazalo da u hotelima u Srbiji postoji pozitivan stav kada je u pitanju upotreba i značaj informaciono komunikacionih tehnologija. Osim toga, vlada i razumevanje za buduće IT mogućnosti i uslove u hotelskoj industriji od strane zaposlenih. Na polju e-marketinga rezultati su pokazali da je moguće izdvojiti tri bitna faktora koja utiču na sprovođenje e-marketing prakse u hotelskoj industriji. Time je potvrđena pretpostavka da su hoteli u Srbiji prihvatili i da svoje poslovanje dosta baziraju na e-marketingu.

Ključne reči

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