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2020, vol. 8, br. 1, str. 89-99
Analiza turističke ponude grada Zagreba i perspektive budućeg razvoja
aUniverzitet u Kragujevcu, Fakultet za hotelijerstvo i turizam, Vrnjačka Banja
bPolytechnic University in Rijeka, Croatia
cUniversity of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, Croatia

e-adresamilena.podovac@kg.ac.rs
Ključne reči: gradski turizam; grad; grad Zagreb; konkurentnost; turistička destinacija
Sažetak
Specifičnost gradskog turizma ogleda se u činjenici da ovaj oblik turističkog proizvoda omogućava zadovoljenje potreba turista različitih obeležja, potreba i motiva kombinovanjem postojećih turističkih resursa i sadržaja u ponudu gradskog turizma. Kao glavni grad Republike Hrvatske, Zagreb predstavlja značajnu turističku destinaciju koja poseduje potencijal za razvoj gradskog turizma sa ciljem unapređenja konkurentnosti ove destinacije na turističkom tržištu. U radu je izvršena analiza teorijskih saznanja o pojmu, značaju i karakteristikama gradskog turizma, analiza postojeće turističke ponude grada Zagreba, kao i kvantitativnih pokazatelja razvoja turizma u ovom gradu. Na osnovu analize turističke ponude, definisane su strateške smernice za unapređenje razvoja gradskog turizma u gradu Zagrebu.
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O članku

jezik rada: engleski
vrsta rada: pregledni članak
DOI: 10.5937/menhottur2001089P
objavljen u SCIndeksu: 02.07.2020.