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2019, vol. 7, br. 2, str. 11-23
Navike i stavovi srpskih putnika o rezervaciji smeštaja na Internetu
aUniverzitet u Kragujevcu, Ekonomski fakultet
bComtrade, Kragujevac

e-adresazkalinic@kg.ac.rs
Projekat:
Inteligentni sistemi za razvoj softverskih proizvoda i podršku poslovanja zasnovani na modelima (MPNTR - 44010)

Ključne reči: rezervacije smeštaja na Internetu; platforme za rezervacije na Internetu; turizam; Booking; Airbnb
Sažetak
Internet i njegovi servisi danas imaju značajan uticaj na organizaciju naših aranžmana za putovanja, počev od prikupljanja informacija do konačne rezervacije i plaćanja i oni su glavni kanal distribucije turističkih usluga i proizvoda. Fokus rada je na digitalnim platformama za smeštaj, koje korisnicima omogućavaju da pretražuju, istražuju, porede, rezervišu i plaćaju za smeštaj širom sveta, sve putem Interneta. Studija predstavlja navike i stavove srpskih potrošača o digitalnoj kupovini putovanja, posebno o rezervaciji smeštaja. Prvo, predstavljeni su i upoređeni najznačajniji modeli rezervacionih sistema na Internetu, kao što su sajtovi hotela, internet turističke agencije i namenske platforme za rezervaciju smeštaja. Analiza navika srpskih putnika pokazala je da oni veoma često koriste razne sajtove i digitalne platforme da rezervišu svoja putovanja, ali i da više vole poznate međunarodne platforme, kao što su Booking.com i Airbnb. Takođe, sisteme za onlajn rezervacije koriste češće za boravak u inostranstvu, nego za boravak u zemlji, a obično rezervišu kraća i jeftinija putovanja i boravke. Kao ključne prednosti digitalnih sistema za rezervacije ispitanici su naveli širi izbor ponude i uštede vremena i novca.
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O članku

jezik rada: engleski
vrsta rada: izvorni naučni članak
DOI: 10.5937/menhottur1902011K
objavljen u SCIndeksu: 26.12.2019.

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