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Turističko poslovanje
2016, iss. 18, pp. 33-41
article language: Serbian
document type: unclassified
published on: 21/01/2017
doi: 10.5937/TurPos1618033S
Creative Commons License 4.0
Corporate social responsibility in hospitality
aUniversity of Business Studies, Faculty of Tourism and Hotel Management, Banja Luka, Republic of Srpska, B&H
bVisoka škola modernog biznisa, Beograd
cUniversity of Novi Sad, Faculty of Science, Department of Geography, Tourism and Hotel Management
dSerbian Academy of Sciences and Arts - SASA, Geographical Institute 'Jovan Cvijić', Belgrade

Project

Geography of Serbia (MESTD - 47007)

Abstract

Responsible management of global hospitality companies increasingly recognizes how important are concerns about the society, the environment as well as all stakeholders in maintaining a good market position. In Serbia, the concept of corporate social responsibility is relatively unknown and insufficiently researched in all business areas, especially in the hospitality industry where small businesses are dominated. The papers task is to present particular activities that demonstrate social responsibility to employees, customers-guests, local communities as well as the environment. The paper aims to highlight the benefits of adopting the principles of corporate social responsibility and innovation applied in catering enterprises as an example of good corporate social responsibility practices.

Keywords

References

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