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2013, vol. 3, br. 5, str. 11-37
Nova medijska paradigma - od medijacije do medijatizacije društvenog komuniciranja
Univerzitet u Banjoj Luci, Fakultet političkih nauka, Republika Srpska, BiH
Ključne reči: globalizacija; novi mediji; internet; posredovano komuniciranje; medijatizacija; konvergencija medija; anglicizacija; hipersenzacionalizam; videokratija; decentralizacija; dekontekstualizacija
Sažetak
U radu se razmatraju promjene u prirodi i ulozi društvenog komuniciranja na početku dvadesetprvog vijeka. Pored toga što je, pod uticajem globalizacije i novih komunikacijskih tehnologija, i samo pretrpjelo najviše promjena, komuniciranje je postalo jedan od ključnih činilaca sveukupnih društvenih promjena. Posredovanost se naglašava kao pojava koja preovladava u svakodnevnom životu i kao zajednička osobina gotovo svih oblika ljudskog komuniciranja, a detaljnije se analiziraju pojedine osobine savremenog komuniciranja, novi mediji i kultura novih 'posrednika'. Novi mediji, poput interneta, mobilnog telefona, jutjuba i fejsbuka, pored prirode posredništva, imaju i niz drugih odlika o kojima se raspravlja u radu. Osobine kulture novih posrednika koje se, između ostalih, razmatraju u radu su konvergencija, intertekstualnost, decentralizacija i dekontekstualizacija medija, sadržaja ili korisnika, demokratizacija medija, komunikacijski redukcionizam, vladavina vizuelne kulture, novi žanrovi, planetarna popularnost, lično masovno komuniciranje, komercijalizacija privatnosti, hipersenzacionali-zam i drugi. Rad zaključuje da novi mediji prožimaju sve pore društva i da su postali sastavni dio druš-tvene strukture i zbog toga im se građani moraju prilagođavati. Mediji nisu više samo sredstvo društvene interakcije, nego mjesto društvene interakcije. Drugim riječima, došlo je do medijatizacije društva i lju-dskog komuniciranja.
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O članku

jezik rada: srpski
vrsta rada: izvorni naučni članak
DOI: 10.7251/pol1305011B
objavljen u SCIndeksu: 24.02.2017.