Metrics

  • citations in SCIndeks: 0
  • citations in CrossRef:[1]
  • citations in Google Scholar:[]
  • visits in previous 30 days:14
  • full-text downloads in 30 days:5

Contents

article: 4 from 11  
Back back to result list
2020, vol. 68, iss. 3-4, pp. 215-228
The raspberry commodity exchange in Serbia: An exploratory research of producers' attitudes
aUniversity of Kragujevac, Faculty of Economy, Department of Management and Business Economics
bUniversity of Kragujevac, Faculty of Economy
Keywords: raspberry; commodity exchange; quality of services of raspberry purchasers; perceived value of sales through commodity exchange
Abstract
This paper analyzes the possibility of developing a commodity exchange in which raspberries produced in Serbia would be traded. Establishing a raspberry commodity exchange would provide for the determination of price for this fruit in the market, which would probably increase producers' satisfaction. For this purpose, the regulatory conditions for the development of commodity exchanges in Serbia and the volume of raspberry production in Serbia were analyzed. In order to assess the quality of refrigeration services and the perceived value of sales through a stock exchange, this paper also comprises an empirical research that has been conducted. Moreover, the connection of these variables with satisfaction and loyalty of raspberry producers to services of the owners of refrigeration facilities was analyzed, as well. Hence, the paper indirectly analyzes the readiness of raspberry producers to start trading in the commodity exchange. Statistical data processing and analysis were performed by using the statistical packages Microsoft Excel and SPSS. Higher perceived values of sales through a commodity exchange than the values of assessment of the quality of refrigeration services, as well as the negative influence of this perceived value on satisfaction with refrigeration services, indicate the willingness of raspberry producers to switch to selling in commodity exchanges.
References
*** Pravilnik o berzanskom trgovanju na 'Produktnoj berzi a.d.' - Novi Sad
*** (1978-1993) Zakon o obligacionim odnosima. Službeni list SFRJ, br. 29/78; 39/85; 45/89; 57/89; br. 31/93
*** (1994) Zakon o berzama, berzanskom poslovanju i berzanskim posrednicima. Službeni list SRJ, br. 90
*** (2006) Zakon o tržištu hartijama od vrednosti i drugim finansijskim instrumentima. Službeni glasnik RS, br. 47
*** (2011) Zakon o tržištu kapitala. Službeni glasnik RS, br. 31
*** (2019) Zakon o robnim berzama. Službeni glasnik RS, br. 52
*** (2018) Odluka o obrazovanju radne grupe za izradu Strateškog dokumenta za unapređenje proizvodnje i tržišta maline u Republici Srbiji. Službeni glasnik RS, br. 39
*** (2009) Zakon o javnim skladištima za poljoprivredne proizvode. Službeni glasnik RS, br. 41
Bolton, R.N., Kannan, P.K., Bramlett, M.D. (2000) Implications of loyalty program membership and service experiences for customer retention and value. Journal of the Academy of Marketing Science, 28(1): 95-108
Brdar, I., Čavić, B., Živković, R., Matović, V. (2013) Kvalitet usluga kao preduslov satisfakcije potrošača. in: Regodić D; Stanić M; Vukićević S. [ed.] 12. Međunarodni naučni skup Sinergija 2013 - 'Kvalitet - put u Evropu', Zbornik radova, Bijeljina: Unverzitet Sinergija, pp. 484-490
Cronin, J. J., Brady, M.K., Hult, G. T.M. (2000) Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments. Journal of Retailing, 76(2): 193-218
Crosby, P. (1979) Quality is free. New York, NY: McGraw-Hill
Development Agency of Serbia (2018) Serbia food industry. Retrieved from https://ras.gov.rs/uploads/2018/10/food-1.pdf
Food and Agriculture Organization of the United Nations FAOSTAT. Retrieved from http://www.fao.org/faostat/en/#data/QC/visualize
Gallarza, M.G., Gil, S.I. (2006) Value dimensions, perceived value, satisfaction and loyalty: An investigation of university students' travel behaviour. Tourism Management, 27(3): 437-452
Holbrook, M. (2007) Consumer value: A framework for analysis and research. New York: Taylor & Francis
Hu, H.S., Kandampully, J., Juwaheer, T.D. (2009) Relationships and impacts of service quality, perceived value, customer satisfaction, and image: An empirical study. Service Industries Journal, 29(2): 111-125
International Raspberry Organization Retrieved from http://www.internationalraspberry.net/home
Kljajić, N., Subić, J., Sredojević, Z. (2017) Profitability of raspberry production on holdings in the territory of Arilje. Ekonomika poljoprivrede, vol. 64, br. 1, str. 57-68
Kovačević, V., Ivkov, I., Đakov, M. (2013) Značaj razvoja robnih hartija od vrednosti za unapređenje uslova poslovanja u Srbiji. Ekonomski vidici, vol. 18, br. 1, str. 139-149
Lewis, B.R., Soureli, M. (2006) The antecedents of consumer loyalty in retail banking. Journal of Consumer Behaviour, 5(1): 15-31
Liljander, V., Strandvik, T. (1992) The relationship between service quality, satisfaction and intentions. in: Working Paper, The Swedish School of Economics and Business Administration, Helsinki, No. 273
Maričić, B. (2008) Ponašanje potrošača. Beograd: Savremena administracija
Mcdougall, G.H.G., Levesque, T. (2000) Customer satisfaction with services: Putting perceived value into the equation. Journal of Services Marketing, 14(5): 392-410
Milisavljević, M., Maričić, B., Gligorijević, M. (2007) Osnovi marketinga. Beograd: Ekonomski fakultet u Beogradu - Centar za izdavačku delatnost
Nasution, H.N., Mavondo, F.T. (2008) Customer value in the hotel industry: What managers believe they deliver and what customer experience. International Journal of Hospitality Management, 27(2): 204-213
Nikolić, M. (2016) Current situation and the future of raspberry in Serbia. in: Proceedings of the X World IRO Conference, Šabac, Serbia
Nikolić, M. (2018) Overview of raspberry production in Serbia. in: Proceedings of the XI World IRO Conference, Veliko Tarnovo, Bulgaria
Nunnally, J.C. (1978) Introduction to psychological measurement. New York: McGraw-Hill
Oliver, R.L. (1981) Measurement and evaluation of satisfaction processes in retail settings. Journal of Retailing, 57(3); 25-48
Parasuraman, A., Zeithaml, V.A., Berry, L.L. (1985) A conceptual model of service quality and its implications for future research. Journal of Marketing, 49(4): 41-50
Paraušić, V., Simeunović, I. (2016) Market analysis of Serbia's raspberry sector and cluster development initiatives. Ekonomika poljoprivrede, vol. 63, br. 4, str. 1417-1431
Petrick, J.F. (2002) Development of a multi-dimensional scale for measuring the perceived value of a service. Journal of Leisure Research, 34(2): 119-134
Petrick, J.F. (2004) First timers' and repeaters' perceived value. Journal of Travel Research, 43(1): 29-38
Produktna berza a.d. Novi Sad Zakonski okvir za funkcionisanje robne berze. Retrieved from http://www.proberza.co.rs/zakonski-okvir-za-funkcionisanje-robne-berze
Ravald, A., Grönroos, C. (1996) The value concept and relationship marketing. European Journal of Marketing, 30(2): 19-30
Sarić, R., Subić, J., Roljević, S. (2009) Malina kao izvozni brend Srbije. Ekonomske teme, vol. 47, br. 3, str. 171-178
SORS (2017) Total and productive area under fruit plantations. Retrieved from http://data.stat.gov.rs/Home/Result/13050101?languageCode=en-US
Spreng, R.A., Patterson, P.G. (1997) Modelling the relationship between perceived value, satisfaction and repurchase intentions in a business-to-business, services context: An empirical examination. International Journal of Service Industry Management, 8(5): 414-434
Stanković, Lj., Đukić, S. (2009) Marketing strategija orijentisana na vrednost. Quarterly Marketing Journal, 40(2); 73-78
Stojanović, Ž. (2011) Ekonomski aspekti funkcionisanja robne berze. in: Proceedings of Okrugli sto - Ključne ekonomske i pravne pretpostavke za uspešno funkcionisanje robnih berzi u susret zakonu o produktnim berzama, Subotica, Serbia
Sundaram, R.K., Das, S.R. (2011) Derivatives: Principles and practice. New York: McGraw-Hill
Teas, R.K., Agarwal, S. (2000) The effects of extrinsic product cues on consumers' perceptions of quality, sacrifice, and value. Journal of the Academy of Marketing Science, 28(2): 278-290
Valvi, A.C., West, D.C. (2013) E-Loyalty is not all about trust, price also matters: Extending expectation-confirmation theory in bookselling websites. Journal of Electronic Commerce Research, 14(1): 99-123
Woodruff, R.B. (1997) Customer value: The next source for competitive advantage. Journal of the Academy of Marketing Science, 25(2): 139-153
Zeithaml, V.A. (1988) Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. Journal of Marketing, 52(3): 2-22
Zeithaml, V.A., Berry, L.L., Parasuraman, A. (1996) The behavioral consequences of service quality. Journal of Marketing, 60(2): 31-46
 

About

article language: English
document type: Original Scientific Paper
DOI: 10.5937/EKOPRE2004215S
published in SCIndeks: 20/05/2020