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2020, vol. 24, br. 2, str. 53-56
Uticajni faktori prodaje paradajza u Ile-Ife regiji, država Osun u Nigeriji
aLagos State University, Department of Agriculture, Epe Campus, Lagos State, Nigeria
bObafemi Awolowo University, Department of Agricultural Economics, Ile-Ife, Osun State, Nigeria

e-adresaadifferentpiece@gmail.com
Ključne reči: paradajz; maloprodaja; veletrgovac; bruto marža; determinante; Ile-Ife oblast
Sažetak
Ova studija je sprovedena kako bi se identifikovali faktori koji utiču na prodaju paradajza u Ile-Ife, država Osun, Nigerija. Primarni podaci prikupljeni su od ukupno 100 prodavača paradajza koristeći tehniku višestrukog uzorkovanja. Podaci su analizirani koristeći opisnu statistiku, bruto maržu i višestruku regresionu analizu. Rezultat je pokazao da veletrgovci imaju veću bruto maržu od trgovaca na malo. Rezultat je takođe otkrio da su pol trgovca, nivo obrazovanja i troškovi prevoza uticali na maržu marketa na malo, dok su pol, veličina domaćinstva i troškovi prevoza uticali na maržu marketa na veliko. Studija je, dakle, preporučila da trgovce paradajzom treba motivisati da se bave prometom na veliko. To se može postići subvencionisanjem i uspostavljanjem efikasnog marketing sistema.
Reference
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O članku

jezik rada: engleski
vrsta rada: izvorni naučni članak
DOI: 10.5937/jpea24-26487
primljen: 08.05.2020.
prihvaćen: 01.06.2020.
objavljen u SCIndeksu: 29.12.2020.

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