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2020, vol. 47, iss. 2, pp. 149-158
Consumer behaviour in online shopping organic food during the Covid-19 pandemic in Serbia
University of Business Academy in Novi Sad, Faculty of economics and engineering management, Serbia
The purpose of this paper was to determine whether the Covid-19 Pandemic influenced the change in the extent of online shopping of organic food in Serbia and whether it has led to a change in organic food consumer behaviour. The survey was carried out in Serbia by using a questionnaire developed specifically for this purpose. The total sample size included 1022 respondents of which 90 respondents were online buying organic food during Covid-19 Pandemic. Descriptive statistics and Chi-square test were used to analyse data obtained from the survey. The results indicate that the Covid-19 Pandemic influenced the increase in the percentage of consumers who purchase organic food online. Also, the changes in the type and volume of organic food consumption were identified. Besides, the consumption of organic food varied in relation to the sociodemographic characteristics of consumers who purchased online.
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article language: English
document type: Original Paper
DOI: 10.5937/ffr47-28815
received: 11/10/2020
revised: 30/11/2020
accepted: 02/12/2020
published online: 15/12/2020
published in SCIndeks: 19/01/2021
peer review method: single-blind
Creative Commons License 4.0

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