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2021, vol. 6, br. 1, str. 72-77
Primena zelenih alata u zelenom marketinškom pristupu
Univerzitet 'Union - Nikola Tesla', Fakultet za inženjerski menadžment - FIM, Beograd

e-adresaveljko.calasan@fim.rs, rade.slavkovic@fim.rs, jelena.rajkovic@fim.rs
Ključne reči: zeleni marketing; zeleni alati; LCA; sanacija/fitoremedijacija
Sažetak
Zeleni marketing je promocija "zelenih" ili ekološki prihvatljivih proizvoda kao potrošačke baze vrhunskog proizvoda. Podrazumeva čitav lanac životnog ciklusa proizvoda, sprečavanje ispuštanja zagađujućih materija u životnu sredinu i njihovo uklanjanje korišćenjem fitoremedijacije kao jednog od mnogih alata. Povećavanje socijalne zaštite povezalo je zdravstveno blagostanje sa održivim okruženjem i ekonomijom. Stoga povećani broj ekološki orijentisanih preduzetnika uključuje i zeleni marketing. Strateški cilj korporacija je podizanje svesti putem ekološki orijentisanih publikacija, ekološke maloprodaje, organskog ugostiteljstva/promocije, ekološkog uređenja, eko-konsaltinga itd. Dakle, zeleni alati, deo zelenog marketinga, promovišu i edukuju o emisijama ugljenika i zagađenje svakodnevnih aktivnosti potrošača i uticaj koji te aktivnosti imaju na krajnji proizvod. U kontekstu promena u poslovanju, zeleni marketing bi se mogao staviti u okvir razmišljanja životnog ciklusa. Uzimajući u obzir otpad kao konačni nusproizvod čak IU vitkoj proizvodnji, LCA uključuje nezaobilazne zagađivače ili proizvode, kao i sanaciju/fitoremediaciju radi smanjenja uticaja štetnih proizvoda.
Reference
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O članku

jezik rada: engleski
vrsta rada: pregledni članak
DOI: 10.5937/SJEM2101073C
prihvaćen: 29.01.2021.
objavljen u SCIndeksu: 18.05.2021.

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