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2021, vol. 6, iss. 1, pp. 72-77
Application of green tools in green marketing
University 'Union - Nikola Tesla', Faculty of Engineering Management - FIM, Belgrade, Serbia

emailveljko.calasan@fim.rs, rade.slavkovic@fim.rs, jelena.rajkovic@fim.rs
Keywords: Green marketing; Green tools; LCA; Remediation/Phytoremediation
Abstract
Green marketing is a promotion of "green" or environmentally friendly products as a consumer base for the premium product. It implies the whole chain of a product's life cycle, prevention of releasing pollutants into the environment and their removal using phytoremediation as one of many tools. Increasing social care linked health well-being with sustainable environmental and economy. Therefore, increased number of eco-minded entrepreneurs includes green marketing. A strategic goal of corporations is to raise awareness through environmentally minded publication, eco-friendly retail, organic catering/promotion, eco-friendly landscaping, eco-consulting, etc. Thus, green tools, part of green marketing promote and educate about carbon emissions and pollution consumers daily activities produce and the impact those activities have on the final product. In the context of the changes in business, green marketing could be put in the framework of life cycle thinking. Taking into account waste as a final by product even in a lean manufacturing, LCA includes unavoidable pollutants or products as well as the remediation/phytoremediation to decrease harmful product impact.
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About

article language: English
document type: Review Paper
DOI: 10.5937/SJEM2101073C
accepted: 29/01/2021
published in SCIndeks: 18/05/2021

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