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2015, vol. 7, br. 1, str. 9-26
Kooptacija senzibiliteta i subverzije lepote
Long Island University, Brooklyn, New York, United States of America
Ključne reči: estetski senzibilitet; kooptacija; neadekvatno obrazovanje; dobit; ukus
Sažetak
Estetska analiza svakodnevnog života je razvila važan opus čiji značaj prevazilazi akademski. Zbog svoje rasprostranjenosti u iskustvu, estetski senzibilitet ima mnogo manifestacija, kako otvorenih tako i skrivenih. Ovaj rad ispituje neke u velikoj meri skrivene načine na koje su ukus i estetski sud, koji se manifestuju u dojmu, suptilno prisvojeni i eksploatisani. Ja identifikujem i opisujem takve postupke kao kooptaciju (ili prisvajanje) estetskog senzibiliteta, što je fenomen koji ima posledice štetne po zdravlje, društvo, i životnu sredinu. Ovi postupci su oblik negativne estetike koja narušava i manipuliše razumnim iskustvom u interesu masovnog marketinga i političke kontrole. Takve prakse imaju veliki etički značaj i nose društvene i političke implikacije koje ukazuju drugu ulogu estetike, onu kritičku: estetika kao instrument emancipacije u društvenim analizama i političkom kriticizmu.
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O članku

jezik rada: engleski
vrsta rada: izvorni naučni članak
DOI: 10.5937/SAJ1501009B
prihvaćen: 16.03.2015.
objavljen u SCIndeksu: 10.07.2021.

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