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2015, vol. 7, br. 1, str. 95-112
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Politizacija senzibiliteta - efekat spektakla kolonijalnog carstva 1930-ih u Seoulu
Politicization of sensibility: The spectacle effect of colonial empire in the 1930s Seoul
Yeungnam University, Gyeongsan, South Korea
Sažetak
Ovaj rad ima za cilj da analizira fenomen potrošačake kulture u smislu efekata spektakla kolonijalnog carstva, koji su bili prosperitet bez presedana 1930-ih u Seulu. Ovaj fenomen se može tumačiti kao politizacija čulnosti. Prostorna promena je pojačala kolonijalnu diferencijaciju grada koji je bio podeljen na Južno selo za Japance i Severno selo za Koreance. Ovo je olakšalo modernu homogenizaciju urbanog prostora. Naročito su robne kuće bile okrepljene kao moćan aparat za potrošački kapitalizam, pozivajući Koreance na japanske ulice, prevazilazeći prostornu granicu kolonijalne segregacije. Manipulacijom izložbenim tehnikama robne kuće, japansko carstvo izgradilo je vizuelno privlačnu sliku, podstičući kolonizovane da iskuse fascinaciju modeme urbane kulture kao gomila ili gledaoci na ulici. Spektakl carstva napravio je nove linije kulturne distinkcije na osnovu diferencijacije društvenog sloja unutar kolonizovane zajednice.
Abstract
This paper aims to analyse the phenomena of the consumption culture in terms of the spectacle effects of the colonial empire, which were unprecedented prosperity in the 1930s in Seoul. The phenomena could be interpreted as the politicization of sensuality. The spatial change intensified the colonial differentiation of city that was segregated into the Southern Village for Japanese and the Northern Village for Koreans. It facilitated the modern homogenization of the urban space. Especially, department stores were invigorated as a powerful apparatus for consumer capitalism, inviting Koreans to Japanese street, transcending the spatial border of the colonial segregation. Manipulating the exhibition techniques of department store, Japanese Empire built up the visually attractive self-representation image, encouraging the colonized to experience the fascination of modem urban culture as crowds or spectators in the street. The spectacle of the Empire made new lines of cultural distinction based on the differentiation of social stratum inside the colonized community.
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