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2015, vol. 7, br. 2, str. 201-212
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'Učenje od Detroita?' - od materijalizovanih snova do gorkog buđenja estetike oko dotrajalih tržnih centara
"Learning from Detroit?": From materialised dreams to bitter awakening aesthetics around decayed shopping malls
University of Sharjah, College of Fine Arts and Design, United Arab Emirates
Ključne reči: rušenje i njegovo predstavljanje; klasične i "savremene" ruševine; estetika propadanja; tržni centri; izgrađeno nasleđe i očuvanje
Keywords: ruination and its representation; classical and "contemporary" ruins; aesthetics of decay; shopping malls; built heritage and conservation
Sažetak
Tržni centri su bili i još uvek su naročito popularni jer su prvi izgrađeni 1950-ih. Zanimljivo, i njihovi česti posetioci i njihovi najveći kritičari ih vide kao materijalizaciju sna potrošačkog društva. Oni se tako često smatraju gotovo 'hramovima' konzumerizma, gde aktivnost 'kupovine' zamenjuje druge, tradicionalnije oblike društveno-kulturnog angažmana. U poslednjih nekoliko godina možemo iskusiti sve veće interesovanje za dokumentacijom propalih centara sa melanholično-nostalgičnog stanovišta u sanjive vizije koje u nekim slučajevima čine slike sličnim klasičnom predstavljanju antičkih ruševina. Da li je to samo slučajnost, ili postoji paralela između uvažavanja ostataka hramova antike i ruševina hramova konzumerizma? U slučaju da da, šta onda možemo da naučimo od pokušaja estetizacije ovog propadanja? Ono što ove serije umetničkih dela mogu otkriti o našem sadašnjem stanju i pristupu prostoru, zabavi, konzumaciji i životu? Ja dovodim u svom ispitivanju neka razmatranja o Detroitu, ne (samo) o samom gradu, koji je postao referentna tačka, a ponekad čak i "igralište" za analizu savremenog propadanja, već i Detroitu kao fenomenu ili simbolu, kao i neka razmatranja na osnovu ponovnog čitanja prekretnice knjige Venturija, Brauna i Izenura.
Abstract
Shopping malls were and are still particularly popular since the first ones were built in the 1950s. Curiously, both their frequent visitors and their most avid critics see them as the materialisation of the consumer society's dream. They are thus often considered as almost being "temples" of consumerism, where the activity of "shopping" substitutes other, more traditional forms of sociocultural engagement. In the recent years we can experience an increasing interest in the documentation of decayed malls from a melancholic-nostalgic viewpoint in dreamy visions that in certain cases makes the images similar to the classical representation of Antique ruins. Is it only by coincidence, or is there a parallel between the appreciation of ruins of the temples of Antiquity and the ruins of the temples of consumerism? In case yes, then what can we learn from the attempts of aestheticisation of this decay? What can these series of artworks reveal on our present condition and approach to space, entertainment, consuming and life? I am bringing in my examination some considerations on Detroit, not (only) on the city itself, that has become a reference point, and sometimes even a "playground" for the analyses of contemporary decay, but on Detroit as a phenomenon or symbol, as well as some considerations based on the re-reading of Venturi, Brown and Izenour's milestone-book.
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