2015, vol. 7, br. 2, str. 213-222
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Prema post-digitalnoj estetici
Towards post-digital aesthetics
Friedrich-Alexander-Universität Erlangen-Nürnberg, Germany
Sažetak
Tokom proteklih decenija, digitalna tehnologija i mediji su se čvrsto integrisali u skoro svim oblastima savremene kulture i društva. U tom kontekstu, internet, kompjuteri i mobilni telefoni se više ne smatraju proizvodima novih medija, već se uzimaju zdravo za gotovo. Sa ovom pozadinom na umu, ovaj rad predlaže uzimanje post-digitalnog pogleda na današnje medijsko društvo. Koncept 'post-digitalno' odnosi se na estetiku koja više ne posmatra digitalnu tehnologiju kao revolucionarnu pojavu, već kao normalan aspekt svakodnevnog života ljudi. Tačnije, post-digitalna estetika se bavi okruženjem gde je digitalna tehnologija postala tako uobičajena, da se njeno postojanje često ne priznaje. Na osnovu analize savremenih umetničkih dela i prakse inspirisane svoje okoline, ovaj rad ima za cilj da dovede te fenomene u svest koja je postala neprimetna u savremenom digitalnom okruženju. U tu svrhu, ova istraga prevazilazi formalno-estetske analize, već se fokusira na istragu o receptivnom aktu. Konkretno, postdigitalna estetika nastoji da opiše i analizira promenljive oblike percepcije pod uticajem povećane digitalizacije okoline. U kontekstu ove analize, estetika se stoga razume ne kao cilj sama po sebi već kao sredstvo da se poboljša razumevanje savremene digitalne kulture.
Abstract
Over the past decades, digital technology and media had firmly integrated into almost all areas of contemporary culture and society. In this context, the Internet, computers or mobile phones are no longer considered products of new media, but instead are taken for granted. With this background in mind, this paper suggests taking a post-digital perspective on today's media society. The concept of post-digital refers to an aesthetics that no longer regards digital technology as a revolutionary phenomenon, but instead as a normal aspect of people's daily life. More precisely, post-digital aesthetics deals with an environment where digital technology became such a commonplace that its existence is frequently no longer acknowledged. Based on the analysis of contemporary artworks and practices inspired by their surroundings, this paper aims to bring those phenomena into consciousness that became unnoticeable in the contemporary digital environment. For this purpose, this investigation goes beyond the formal-aesthetic analysis, but instead focuses on the investigation of the receptive act. Concretely, post-digital aesthetics seeks to describe and analyze the changing modes of perception affected by the increased digitization of one's surroundings. In the context of this analysis, aesthetics is thus understood not as the goal per se, but rather as the means to enhance the understanding of contemporary digital culture.
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