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2021, vol. 48, br. 1, str. 57-68
Ispitivanje stavova potrošača i faktora koji utiču na konzumaciju povrća
aInstitut za prehrambene tehnologije, Novi Sad
bInstitut za opštu i fizičku hemiju, Beograd
cUniverzitet u Novom Sadu, Poljoprivredni fakultet, Departman za ekonomiku poljoprivrede

e-adresadragana.ubiparip@fins.uns.ac.rs
Projekat:
Ministarstvo prosvete, nauke i tehnološkog razvoja Republike Srbije (institucija: Institut za prehrambene tehnologije, Novi Sad) (MPNTR - 451-03-68/2020-14/200222)
Razvoj i primena novih i tradicionalnih tehnologija u proizvodnji konkurentnih prehrambenih proizvoda sa dodatom vrednošću za evropsko i svetsko tržište - Stvorimo bogatstvo iz bogatstva Srbije (MPNTR - 46001)

Sažetak
U cilju povećanja potrošnje povrća i pružanja korisnih infromacija potrošačima, analizirane su njihovi stavovi kao i razlozi koji utiču na konzumaciju ovih namirnica. Da bi se ostvario uvid u opšte karakteristike potrošnje povrća korišćen je online upitnik, a istraživanje je sprovedeno na uzorku od 711 slučajno izabranih ispitanika. Za utvrđivanje stavova potrošača o svežem i prerađenom povrću upotrebljena je analiza korespondencije. Rezultati su pokazali da potrošači povrće smatraju ukusnim, lakim za upotrebu i zdravim, dok se glavni nedostaci odnose na bezbednost, kratak rok trajanja i visoku cenu ovih namirnica. Kako bi se povećala potrošnja svežeg i prerađenog povrća, potrebno je da postoje posebno dizajnirane promotivne kampanje koje bi isticale njihove prednosti i doprinos zdravstvenom stanju pri svakodnenvoj konzumaciji. Rezultati dobijeni ovom studijom pružaju uvid u trenutno stanje ponašanja potrošača u Srbiji i mogli bi biti korisni za kreiranje specifičnih promotivnih programa i strategija komunikacije, kako bi uticali na povećanje znanja potrošača o značaju povrća u ishrani. Kampanje treba da budu usmerene ka podizanju svesti potrošača o dobrobiti svakodnevne konzumacije povrća čime bi se poboljšalo opšte zdravstveno stanje populacije i ujedno smanjili troškovi lečenja sve više prisutnih masovnih hroničnih bolesti izazvanih neadekvatnom ishranom.
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O članku

jezik rada: engleski
vrsta rada: izvorni naučni članak
DOI: 10.5937/ffr48-32587
primljen: 04.06.2021.
revidiran: 29.06.2021.
prihvaćen: 30.06.2021.
objavljen onlajn: 30.06.2021.
objavljen u SCIndeksu: 10.07.2021.
metod recenzije: jednostruko anoniman
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