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2021, vol. 6, br. 2, str. 43-53
Percepcija eko mode profesora, administracije i studenata na visokoškolskim ustanovama - slučaj Fakulteta za inženjerski menadžment
Univerzitet 'Union - Nikola Tesla', Fakultet za inženjerski menadžment - FIM, Beograd

e-adresatatjana.ikosanovic@fim.rs
Ključne reči: eko moda; održiva moda; percepcija; visokoškolske ustanove; nastavno osoblje; administracija i studenti
Sažetak
Modna industrija je postala globalizovana, sa pojavom tzv. brze mode (brza hiperprodukcija i brza potrošnja). Ovaj trend brze mode ima dubok negativan uticaj na životnu sredinu (zagađenje vode i zemljišta, nedostatak reciklaže, itd.). Drugo ozbiljno pitanje vezano za modnu industriju su uslovi rada (prisilni i dečiji rad). Međutim, pojavljuju se novi trendovi kao što su održiva moda, spora moda, eko moda i etička moda koji pokušavaju da započnu da rešavaju te probleme. U ovom radu analizirana je percepcija nastavnog osoblja, administracije i studenata o eko modi na primeru Fakulteta za inženjerski menadžment, Beograd, Srbija. Statistička ANOVA analiza je sprovedena korišćenjem softverskog paketa SPSS18 za istraživanje percepcije različitih aktera visokog obrazovanja o eko modi. Rezultati pokazuju da ne postoji statistički značajna razlika u percepciji eko mode kod različitih grupa. Završni deo rada iznosi mišljenja prikupljena kroz intervjue. o najvažnijim elementima eko mode koji doprinose odlukama potrošača za kupovinu eko odeće.
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O članku

jezik rada: engleski
vrsta rada: izvorni naučni članak
DOI: 10.5937/SJEM2102043I
primljen: 10.05.2021.
prihvaćen: 15.07.2021.
objavljen u SCIndeksu: 26.11.2021.

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