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2007, iss. 17, pp. 31-41
Aesthetics of hi-tech
University of Novi Sad, Faculty of Economy, Subotica
During the last quarter of century, technology started, more and more, to obtain an aesthetic dimension. Urged by commercial motifs, this process, as time passed by, experienced the huge symbolic differentiation, becoming in that way an important factor of cultural development. Everything pointed to the fact that culture, under the influence of technology, became irreversibly profane and that the aesthetic lost its character of extraordinary and was transferred to everyday. At the same time aesthetic qualities of objects and environment helped to the implementation of technological discourse. Expected aesthetic freedom was forced out by the functionalization, and the possible ethical meaning of beautiful objects was undermined by the technological heteronomy. Nevertheless, in the recent times some other tendencies, that announce possible retreat from the paths sketched by the unmerciful development of technology, appeared as well. Technology is becoming so present that it is becoming unnoticeable, and is becoming so complex that we loose the understanding of its possibilities. Those new phenomena caused the mutation of the traditional notion of technology. System of the instrumental control started to show the unpredicted, and even, unpredictable characteristics. In the contrary to all pessimistic expectations, the new space for the strategies that could be free from the spirit of technology showed up. In short, we can see the aesthetic characteristics not only in the functionalized application of surface decoration, but in the unpredictability of technological procedures, which, because had lost the obligated functionality, more and more obtain the aesthetical meaning.
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article language: Serbian
document type: Paper
published in SCIndeks: 03/12/2007

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