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2008, vol. 13, br. 2, str. 43-49
Some evidences of relationships between CSR and logistics for car distribution networks in Romania
(naslov ne postoji na srpskom)
Faculty of Economics and Business Administration, Romania
(ne postoji na srpskom)
Corporate Social Responsibility (CSR) is an intensively debate concept that occupied theoretical discussions about the role of business in society. Although the concept of social responsibility has existed for several centuries, its 'modern era' is approximately fifty years old and is noteworthy for emphasizing the idea that organizational decisions, processes, and actions need to explicitly consider societal objectives and values (Carroll, 1999). The social responsibility concept suggests that organizational responsibilities go beyond purely economic considerations such as profit maximization or the maximization of the shareholder's wealth. In addition, the social responsibility concept recognizes that organizations have responsibilities not just to shareholders but to other relevant stakeholders, such as customers and local communities, as well. Environmental issues, discrimination, safety, relationship with stakeholders, and human resource represent important topics of this debate. What was once an 'exotic approach' in business management became an integral part of the decision-making processes. Thus, CSR has evolved and now assumes that management has the duty to make decisions for the firm that contributes to the welfare and interest of both business and society. The paper aims to set off CSR aspects in cars distribution networks in Romania: the stakeholders of such business (taking into consideration the supply chain for that business); the way that profit is shared between shareholders and employees; client satisfaction vs. short term profit maximization and its influence on the producer image.
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O članku

jezik rada: engleski
vrsta rada: neklasifikovan
objavljen u SCIndeksu: 09.02.2009.

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