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2022, vol. 70, br. 5-6, str. 360-369
Krizni menadžment u visokokategorizovanim hotelima Srbije tokom COVID-19 pandemije
aUniverzitet u Kragujevcu, Fakultet za hotelijerstvo i turizam, Vrnjačka Banja
bUniverzitet 'Union - Nikola Tesla', Poslovni i pravni fakultet, Beograd
Ključne reči: krizni menadžment u hotelijerstvu; faza pre krize; faza tokom krize; faza posle krize; COVID-19; visokokategorizovani hoteli; Srbija
Sažetak
Cilj ovog istraživanja je da se utvrdi nivo značajnosti i učinka (nivoa upotrebe) mera kriznog menadžmenta u hotelima u različitim fazama krize: faza pre krize, faza tokom krize i faza nakon krize, kao i da se utvrdi značajan jaz između ova dva nivoa anketiranjem menadžera hotela visoke kategorije u Srbiji. Anketne upitnike su popunili 162 menadžera visokokategorizovanih hotela u Srbiji (hotela sa četiri i pet zvezdica) tokom pandemije COVID-19, u toku 2020. godine. Pandemija COVID-19 izazvala je najoštriji pad u turizmu, pa će krizni menadžment koji se primenjuje u turističkim preduzećima imati ključnu ulogu za turističku privredu u prevazilaženju posledica pandemije. Odgovori menadžera hotela analizirani su korišćenjem Statističkog paketa za društvene nauke (SPSS). Primenjene metode obuhvataju deskriptivnu statističku analizu, t-test i analizu značaja-performansi (IPA). Rezultati su pokazali da su hoteli u različitim fazama krize usvajali različite mere kriznog menadžmenta, a primena pojedinih mera je značajno uticala na njihovo poslovanje. Pored toga, krizni menadžment u hotelima smatra da su mere koje se primenjuju u fazi pre krize, tokom faze krize i faze posle krize od velikog značaja.
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O članku

jezik rada: engleski
vrsta rada: pregledni članak
DOI: 10.5937/EKOPRE2206360M
primljen: 08.09.2021.
objavljen u SCIndeksu: 10.12.2022.

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