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2016, vol. 63, br. 4, str. 1157-1168
Odnos između strategije upravljanja lancem snabdevanja, marketinga, logistike i performansi kompanije u srpskim pivarama
Univerzitet Privredna akademija u Novom Sadu, Fakultet za ekonomiju i inženjerski menadžment - FIMEK

e-adresaprof.dragan.ilic@gmail.com, prof.aleksandra.tesic@gmail.com
Sažetak
Cilj ovog istraživanja je da se demonstrira značaj strategije upravljanja lancem snabdevanja, logistike i marketinga na ukupne performanse pivara u Srbiji. Razmatrali smo strategiju upravljanja lancem snabdevanja baziranu na univerzalnosti i integraciji, to jest performanse pivara u Srbiji će se povećati sprovođenjem ove strategije. Strategija zasnovana na univerzalnosti i integraciji uključuje tri dela: univerzalnost i integracije sa kupcima, dobavljačima i unutar-organizacionih procesa i aktivnosti. U ovom radu, logističke performanse se smatraju fundamentalnim za procenu performansi strategije upravljanja lancem snabdevanja. Svi rukovodioci u pivarama u Srbiji posmatrani su kao subjekti ovog istraživanja. Ukupno 110 menadžera su izabrani kao uzorak metodom slučajnog uzorka. Ova studija sprovedena je upotrebom upitnika i SPSS programa, dok su korelaciona analiza i metoda višestruke regresije korišćene za analizu podataka. Rezultati korelacione analize pokazali su da strategija upravljanja lancem snabdevanja ima značajnu vezu sa logističkim performansama i performansama pivara, a ima najveću povezanost sa logističkim performansama pivara u Srbiji. Posmatranjem rezultata višestruke regresije, ustanovili smo da performanse pivara osećaju najjači efekat od strane marketing performansi, a marketing performanse osećaju najjači efekat od strane logističkih performansi i posledično taj efekat se dobija primenom strategije upravljanja lancem snabdevanja. Dakle, može se reći da su performanse pivara u Srbiji povećane kao rezultat implementacije strategije upravljanja lancem snabdevanja.
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O članku

jezik rada: engleski
vrsta rada: izvorni naučni članak
DOI: 10.5937/ekoPolj1604157I
objavljen u SCIndeksu: 12.06.2017.
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