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2015, vol. 62, br. 1, str. 259-270
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Komplementarnost u razvoju ruralnog sa banjskim, spa i wellness turizmom
Complementarity in the development of rural tourism with the development of thermal baths, spa and wellness tourism
aInstitut za ekonomiku poljoprivrede, Beograd bPokrainski sekreterijat za zdravstvo i socijalna pitanja, i demografiju, Novi Sad, odeljenje u Subotici cUniverzitet Privredna akademija u Novom Sadu, Fakultet za ekonomiju i inženjerski menadžment - FIMEK
e-adresa: predrag_v@iep.bg.ac.rs, goca.cavlin@gmail.com, cmiros@gmail.com
Projekat: Održiva poljoprivreda i ruralni razvoj u funkciji ostvarivanja strateških ciljeva Republike Srbije u okviru dunavskog regiona (MPNTR - 46006)
Sažetak
Srbija ima dugu tradiciju razvoja banjskog turizma. U drugoj polovini dvadesetog veka veliki broj banja privlačio je značajan segment turističke tražnje, kako iz zemlje, tako i iz inostranstva. Međutim, zbog otežanih uslova poslovanja tokom devedesetih godina, došlo je do njihovog infrastrukturnog zastarevanja. To je imalo za rezulat negativne trendove u turističkom razvoju i stvoren je negativan imidž na turističkom tržištu. Sa druge strane, ruralni turizam je relativno noviji vid turizma. U Srbiji je počeo da se razvija od sedamdesetih godina dvadesetog veka. Značajan zastoj u razvoju i kod ovog vida turizma zabeležen je takođe u devedesetim godinama. Danas se upravo ova dva vida turizma proklamuju u razvojnim strateškim dokumentima od strane Vlade i resornog ministarstava, kao razvojna šansa Srpskog turizma i privrede. Konceptualni pristup ovim vidovima turizma se u radu koristi kako bi se sagledale mogućnosti njihovog komplementarnog razvoja. Prevashodno se ima u vidu resursna osnova sa kojom Srbija raspolaže za njihov razvoj ali i nove tendencije i trendovi na turističkom tržištu. Očekivanja su da bi kroz sinergijsko dejstvo ovih dvaju vidova turizma se ostvarili bolji rezultati, a Srbija bi se kao destinacija bolje pozicionirala na međunarodnom turističkom tržištu.
Abstract
Serbia has a long tradition in thermal baths tourism development. In the second half of the twentieth century, this branch of tourism attracted a significant segment of tourist demand, both domestic and foreign. However, due to difficult business conditions in the nineties, its infrastructure became outdated. This resulted in negative trends in tourism development and a negative image appeared in the tourism market. On the other hand, rural tourism is a relatively new form of tourism. In Serbia, it started developing from the 1970ies. A significant interim in this form of tourism was also noticed during the nineties. Today, these two forms of tourism are emphasized as the development chance of Serbian tourism and economy in diverse development-strategic documents by the Government and the departmental ministry. The conceptual approach to these forms of tourism is used in this work, in order to scope the possibilities of their complementary development. What is primarily borne in mind is the resource basis that Serbia possesses for their development, but also the newer tendencies and trends on the tourism market. Expectations are that a synergic cooperation of these forms of tourism would ensure better results, and Serbia would position itself higher on the international tourism market.
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